Wilfried Henkel papers, 1957-1987 (bulk 1975-1984).

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Wilfried Henkel papers, 1957-1987 (bulk 1975-1984).

http://www.worldcat.org/oclc/51301485

The papers of Wilfried Henkel, former managing director (Geschäftsführer) at J. Walter Thompson Company (JWT), Frankfurt office, span the years 1957 to 1987, with the bulk of the material dating from 1975 to 1984. The papers document Henkel's activities during his tenure at the Frankfurt office, where he was considered the 'chief ideologist.' Throughout his time in Frankfurt, Henkel worked on individual accounts, but was more importantly one of the early proponents of corporate advertising, especially in the form of corporate identity and corporate communications. In addition, he worked extensively on JWT's own corporate strategy, the T-Plan (target plan). The collection contains general files, client files, new business files, and writings and speeches. Specific topics documented in the Wilfried Henkel papers include the philosophy of advertising as evidenced in particular (mostly German) advertising campaigns; analyses of agencies', businessmen's, and customers' attitudes toward advertising; JWT's corporate philosophy as presented in the T-Plan; presentations on the future of advertising; and individual advertising campaigns (including Ford and Deutsche Bank) supervised by Henkel for JWT. While the general files in the Henkel papers show communication taking place between JWT and its clients as well as within JWT, other parts of the collection have a very high percentage of one-way interaction, especially in the form of presentations and talks. The collection consists of articles and presentations (typed or offprints) accompanied by charts and graphs, typed and handwritten correspondence, external and internal memoranda, as well as press clippings and other printed material. Approximately 70% of the collection is in German. Only correspondence with foreign offices and clients as well as some of the subject material is in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

12,150 items (13.5 linear ft.)

eng,

ger,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7637597

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 6 Entities related to this resource.

Henkel, Wilfried

http://n2t.net/ark:/99166/w60g71n7 (person)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Deutsche Bank (1957- )

http://n2t.net/ark:/99166/w64f8246 (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson Company. Frankfurt Office.

http://n2t.net/ark:/99166/w6wf0b49 (corporateBody)

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. From the description of Wilfried Henkel papers, 1957-1987 (bulk 1975-1984). (Duke University Library). WorldCat record id: 51301485 ...